buying for someone else \ why it’s sometimes easier

Many of us are better at choosing care for others than for ourselves.

We notice what they might like.
We imagine what would comfort them.
We justify the expense, the time, the effort - because it’s for someone else.

But when it comes to ourselves, we hesitate.

We tell ourselves we don’t need it.
That it’s unnecessary.
That we can manage without.

This is why some things are so often chosen as gifts.

And sometimes, quietly, kept.

A journal bought with someone else in mind that ends up staying close.
A set of conversation cards opened “just to look” and returned to later.
A candle lit on an ordinary Tuesday, because it’s already here.

There’s no failure in that. There’s information.

It tells us how much care we’re willing to offer outward - and how little we sometimes allow inward.

Gifting can reveal what we value, and where we might gently soften toward ourselves. Not by forcing change, but by noticing.

Often chosen as a gift.
Sometimes kept.

Both can be acts of care.

try: our gift finder for thoughtful suggestions